Your business is producing data from a number of sources including tickets created, hours serviced, time spent on each project, and completed invoices. All of these data points, plus many more, need to be funneled into one simplified data stream so that you can make better decisions.
From a Big Data perspective, you should be thinking of your information in terms of volume, velocity, variety, and veracity. By using the 4 V's to create a more dynamic system of analysis, you will be able to both organize and visualize your most important data, so that you can leverage the information drilled down from your metrics.