Join Peter Kujawa, VP of Service Leadership and TSP Evangelist, as he reviews the operational maturity trait of defining and selling to your target customer profile.

Peter will share how top performing solution providers determine the ideal target customer size for their business model. He will then discuss what impact that has on successfully selling and delivering services and maintaining best-in-class profitability.

We'll Cover:

• What's at Stake
• Foundational OML Trait - Value Creation Strategy Recap
• Foundational OML Trait - Target Customer Profile (TCP)
• What is a Target Customer Profile & why it's important
• Best practices for selecting your TCP
• How to transition Existing Clients

*If you haven't watched the prior webinars in this series, make sure to check them out on our webinars page as they all tie in together for success.

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